Social Media in Travel

It’s great that social media inspires us to travel places we may never have wanted to go before. However, there are some pitfalls that it also creates. The strong “I have to go to this place all my friends went” mentality is one of my least favorite effects. Sometimes, that amazing picture was photoshopped; Sometimes a newer hotel has opened; Sometimes, you hear the full story and realize you wouldn’t like anything about the place except the location of said photo… ((what’s great for your friend, might not be ideal for you.)

Let’s use those photos as inspiration. Are you drawn to the incredible beach or the culture portrayed? Does that activity look like something you’d like to try or are you drawn to the scenery? Let’s talk about what speaks to you and make sure it’s the right fit. I have absolutely tried to warn clients that I don’t think they will like a particular city, property or activity. Not because it’s not a great option but because it’s not the best option for them. If they are adamant, I relent but I explain why I don’t think it’s a good fit. They always come back to me and say they understand why I tried to steer them elsewhere and then they usually heed my advice for future trips. Don’t plan someone else’s ideal trip, plan yours.

Maybe that picture inspired you to go on an amazing trip… now don’t miss it because you’re trying to capture the perfect instagramable moment! I know it was a good trip when I’m sad that I didn’t have a photo of “that moment” because that means I was a part of that moment. I was not an observer but a participant. I totally admit I am the person who takes a million pictures (and have been doing so on film since I got my first camera). However, I’ve learned to put that camera down more often. Now the goal is to find a balance between taking taking so many pictures you miss the experience and not taking enough to remember your amazing adventure!

There’s a growing business of vacation photography which is great for multigenerational trips or for people traveling with small kids.. When you arrange for a private guide, you will often get someone to snap that great vacation photo for you. They’ve had lots of practice!

Finally, did you know that poachers look at the GEO tagging on safari Instagram photos as a way to track animals? I was so thankful that one of my in country partners pointed this out. I now advise all of my clients heading out on safari to turn off that feature to protect the animals for future travelers to enjoy.

Now get out there and send us some inspiration!